For small businesses like plumbers, finding the right keywords to target on their website can be a crucial part of their marketing strategy. Keywords are the terms that people use to search for businesses, products, or services online. By targeting the right keywords, a small business can ensure that their website appears at the top of the search engine results when potential customers search for relevant terms. In this article, we’ll discuss some effective strategies for finding the right keywords for a small business website, using the example of a plumber.
Identify the key services you offer
The first step in finding the right keywords for a plumber’s website is to identify the key services that they offer. This could include services like pipe repair, drain cleaning, water heater installation, and more. Once you have identified the key services, you can start to brainstorm a list of relevant keywords that potential customers might use to search for those services. For example, for pipe repair, relevant keywords might include “emergency pipe repair”, “leaky pipe repair”, or “burst pipe repair”.
Use keyword research tools
Keyword research tools can be incredibly helpful for finding relevant keywords for a small business website. Tools like SEMrush, and Ahrefs can help you identify relevant keywords, assess their search volume, and determine their level of competition. Using these tools, you can identify keywords that potential customers are searching for, and tailor your website’s content accordingly. The downside of these tools is that they can be expensive to use. Try using some free tools first such as Wordtracker or Ubersuggest and see if they give you enough insights to get you started.
Research your competition
Researching your competition can also be a useful strategy for finding the right keywords for your small business website. Look at the websites of other plumbers in your area and identify the keywords that they are targeting. This can help you identify gaps in the market that you can target with your own website content. You can also look at the content of other businesses in related industries, such as HVAC contractors or construction companies, to identify relevant keywords.
Use long-tail keywords
Long-tail keywords are longer, more specific keyword phrases that are less competitive than shorter, more general keywords. For example, instead of targeting “plumber”, you might target “emergency plumber in [your city]”. Long-tail keywords can be an effective way to target specific niches and attract more targeted traffic to your website.
Use location-specific keywords
For small businesses like plumbers, targeting location-specific keywords can be incredibly important. This can include keywords that include your city, county, or state. For example, for a plumber in Chicago, relevant location-specific keywords might include “plumber in Chicago”, “Chicago plumbing services”, or “emergency plumber in Chicago”.
In summary, finding the right keywords for a small business website can be a crucial part of a successful marketing strategy. For a plumber, identifying the key services they offer, using keyword research tools, researching the competition, using long-tail keywords, and using location-specific keywords can all be effective strategies for finding the right keywords to target on their website. By targeting the right keywords, a small business can ensure that their website appears at the top of the search engine results, attracting more targeted traffic and generating more leads and sales.